Vision, Mission & Objectives

To become the most admired brand in the dairy sector and vibrant cooperative institution in the country, facilitating inclusive growth.

Ensuring prosperity to the milk producers’ by ensuring milk procurement at remunerative prices around the year coupled with providing quality extension services for enhancing milk production as well as reducing costs. Ensuring quality processing of milk and production of milk products in a clean, hygienic manner and making them available to the consumers at reasonable prices through excellence in marketing.


  1. To ensure quality milk procurement at remunerative price coupled with improved animal productivity for reducing cost of milk production for sustainable growth of the milk producers
  2. To provide quality extension services at the door steps of milk producers
  3. To ensure Quality Assurance in procurement, processing & marketing and enhancing efficiency in the entire value chain
  4. To ensure acquisition, development and retention of competent manpower
  5. To improve fiscal management by optimizing the returns on capital
  6. To ensure continual modernization in the entire value chain through effective leveraging of technology
  7. To embrace innovation in the entire value chain for consumer delight
  8. To ensure continual expansion of distribution
  9. To enhance brand equity