Jalandhar

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The Doaba Cooperative Milk Producers Union Ltd., Jalandhar was set up in the year 1972 with Regd.No.193 dated 4.11.1972 under Cooperative Sector with the financial assistance provided by State Government and N.C.D.C. The .Doaba Milk Plant was established in the year 1976 with a capital cost of Rs. 110 lakhs.
 
The primary objectives of the Union were to provide ready market to the Milk Producers for sale of Milk in the villages through Cooperatives on the one hand and to provide wholesome hygienic good quality processed milk and milk products to the urban consumers at remunerative price on the other hand.  The Milk Union has saved the milk producers from the unfair trade practices of middlemen, Dodhies and Milk Contractors there by Improving their economic condition tremendously.
 
The Milkshed area of Milk Union comprises districts of Jalandhar, Kapurthala and Nawanshar. It consists of 7 Tehsils namely Jalandhar, Nakodar, Phillaur, Kapurthala, Sultanpur Lodhi, Phagwara and Nawanshahar covering 1834 villages in 18 blocks. It Started with 100 Milk Producers Cooperative Societies in the year 1972 which have grown upto 846 societies having membership of 38943.
 
Our Union have got three chilling center namely Sultanpur Lodhi in Kapurthala,, Shahkot in Jalandhar District and Khatkar Kalan in Nawanshahar district with capacity of milk handling 20000 LPD, 30000 LPD and 40000 LPD respectively.  Moreover, Khat-Kar-Kalan is a very famous village of Shaheed-E-Ajam S.Bhagat Singh and the name of the MCC.Khatkar Chilling Centre has been named in the memory of S.Ajit Singh uncle of Shaheed-E-Ajam S. Bhagat Singh.   
 
Milk Plant of the Union was initially set up in the year 1976 with a handling capacity of 50,000 liters. Milk/ day.  Subsequently, the Plant was expanded in the year 1985 to 1.00 lakh liters of milk/ day and in year 1991 to 3.00 lakh liters of milk per day besides facilities to manufacture milk products like Ghee, Butter, Skimmed Milk Powder, Whole Milk Powder, Dairy Whitener, Verka Vigour, Paneer, Curd, etc.  The Milk products manufactured at the Plant under the brand name “Verka” have already established good name in the market throughout the country. Milk Union Jalandhar is also meeting the requirement of Defence Forces.
 
The Milk Plant has a mission to provide above stated technical support activities to each farmer at his doorstep and to bring them out from clutches of Dojhies and other middlemen.  So many private milk plants/ milk contractors are operating in our Milkshed area and are collecting milk.  The private contractors and private milk plants allure the farmers and bind them by giving advances and pay fewer prices for their milk produce.
 
An ISO-9002 and IS-15000 (HACCP) certification has been accredited to Doaba Milk Union by the Bureau of Indian Standards on dated 16.5.2000.This endeavour to improve the overall quality of its product and services on line of Total Quality Management was further recognized by Bureau of Indian Standards by conferring commendation certificate for the prestigious Rajiv Gandhi National Quality Award ,2001.
 
The award was given by the Hon’ble Minister of State for Consumer Affairs & Public Distribution Sh. Shard Yadav in a glittering ceremony on 17 th December,2002 at Vigyan Bhawan New Delhi .By receiving this award ,the Milk Union has paralleled itself with the Reliance Industries, Birla Cellulosic, JK tyre, Tata Consultancy Services, the other award winners of the year 2001.  
 
The award was given by the Hon’ble Minister of State for Consumer Affairs & Public Distribution Sh. Shard Yadav in a glittering ceremony on 17 th December,2002 at Vigyan Bhawan New Delhi .By receiving this award ,the Milk Union has paralleled itself with the Reliance Industries, Birla Cellulosic, JK tyre, Tata Consultancy Services, the other award winners of the year 2001.  

Verka Dairy Jalandhar is a trusted vendor for supplying Verka Milk and Fresh Milk Products to the following reputed Institutions in Jalandhar District and around.A few eminent institutions being Central Jail (Jal),Pingla Ghar, Mayor World School, Capitol Hospital, CRPF Lidhra, CRPF Sarai Khas, BSF Canteen, Javahar Navodaya Vidyala Jalandhar and Kapurthala, KMV College, Red Cross, SP Office (Nawashaher), Sainik School (Kapurthala),Army camps in Jalandhar Cantt,Sura Nussi, Adampur, Kapurthala, IVY School (Jal),Lovely Professional University, NIT Jalandhar, GNA Institutes Jalandhar, Sant Baba Bhag Singh Institutes, PAP Phillour, GN Enterprises, Ajit News Paper, SH Nursing and convent school, Civil Hospitals of Jalandhar, Phillour & Nakodar, DC Office Jalandhar, Kapurthala & Nawashaher, KCG Institutes, Gurudwara Shri Talhan sahib, Gurudwara Raja Sahib, and many renowned HoReCa clients like Leo Inn, Kamal Palace, Prithvi Planet, Haveli, Hyatt Resort, JD Restaurant, I.T.B.P, Hotel Ambassador and many more.